Amazon Prime Video - You Get It

Amazon Prime Video was producing some of the most compelling original content out there — the problem was, many people didn’t realize it was already included with their Amazon Prime membership.

So we set out to remind audiences that these shows weren’t hidden behind another subscription or buried somewhere online — they were already theirs, ready to stream anytime, anywhere.

That idea became “You Get It.” A campaign designed to showcase Prime Video’s lineup through stories people could instantly connect with and characters they’d fall in love with. Each piece spotlighted a different Prime Video series while highlighting the many devices viewers could watch on — reinforcing that great entertainment was always right at their fingertips.