Organic social is an ongoing beast—requiring quick turnarounds, fresh concepts, and a steady stream of content. To keep La-Z-Boy’s feed fresh without a massive production budget, we joined existing catalog shoots and made social-first content part of the plan. We worked scrappily, capturing as much playful content as possible while staying out of the photographer’s way. Combined with professional photography, these assets helped us build a fun, consistent social presence that brought Long Live the Lazy to life month after month.