LA LGBT Center - What’s Love
To talk about National Coming Out Day, we wanted to make an honest film about the hardships LGBT+ youth experience when trying to gain acceptance from their families.
While Pride parades and celebrations take place, for many coming out is a painful, scary process. We wanted to remind them they aren’t alone, but also remind their families that all they have to do is continue to love them.
A follow up video showed the progress that can be made when families learn to accept their teens.
Social Videos
To have these films be authentic as possible, we wanted the cast to be apart of the community - drawing on real experiences and emotions. We put short videos on social of our cast speaking about their own personal experience with coming out.
Awards
ACD – Silver – Motion/Film/Craft
Clio Awards – Silver – Film Craft (Music-Adapted)
Communications Art Award of Excellence – Winner
American Advertising Awards – Silver – Integrated Media Pro Bono Campaign (Cross Platform)
American Advertising Awards – Silver – Pro Bono Online Film, Video & Sound
American Advertising Awards District 15 – Silver – Pro Bono Online Film. Video & Sound
American Advertising Awards District 15 – Silver – Integrated Media Pro Bono Campaign
American Advertising Awards Nation – Gold – Pro Bono Online Film, Video & Sound
ANA Multicultural Excellence Awards – Winner – Small Budget
Indie Awards – Shortlisted – Public Good
Shorty Awards – Finalist – Social Good Campaign
Shorty Awards – Finalist – LGBT Community Engagement
ThinkLA Idea Awards – Winner – Best Short Form Video Ad
Webby Awards – Honoree – Advertising, Media & PR: Best Cause Related Campaign
Webby Awards – Honoree – Advertising, Media & PR: Diversity & Inclusion
Results
+16 MILLION VIEWS IN ONE WEEK
15 MILLION IMPRESSIONS
156% BACKLINK INCREASE TO WEBSITE
