TikTok Projects
TikTok was trying to change their average demo and start to relate to an older group who wasn’t just interested in lip-syncing videos.
They decided to focus on microtargets like gamers, DIYers and sports fans to seed the idea that they had all types of content.
This pre-roll campaign was an effort to show DIYers that TikTok had content for them. And it can be just as satisfying to watch people create, instead of doing it yourself. And WAY less messy.
These videos were actually Done-Ourselves in our in-agency studio. So they were a DIY project about DIY. Mind blown?
We also developed an experiential experience for TikTok at the E3 conference - one of the biggest video game conventions. We created a challenge where convention goers would compete with each other to see who could last the longest without laughing while watching TikTok videos. The challenge was really on us - we had 18 days to concept and fully launch this.
